Have you ever wondered just why some blog posts work better than others? The truth is, your content has to grip your reader and that is what this post is hopefully going to explain.
Perhaps you are a business that wants to keep its website up-to-date and fresh? While the idea is all well and good, you are probably too busy to do it yourself. So, when you do find time to thrash out a blog post, the chances are that it will be rushed, difficult to understand and poorly structured.
Ultimately, keeping your blog updated has several benefits. It can help your search engine rankings but it can also keep your readers and visitors engaged. If your blog is outdated or badly written then you could be losing potential business and that is never a good thing.
So, what makes a blog post engaging?
It all begins with the title. This has to be enough to make people want to read it. It has to captivate, resonate and reach out, forcing readers to click the title and delve into your post.
Next, it has to start off in the right way. A slow, monotonous and painful opening will have people running for the hills. So give them an insight into what the post is about. That way, they will gain an idea and decide whether it is for them. If you have got them this far already then the chances are that they will read on further.
The content has to be easy to digest. Large blocks of text are no good as they not only look awful but they also make skimming almost impossible. Therefore, your content has to be easily read and understood. You have to make your points known so that the reader can find what they came for.
Get to the point. There is no need for too much text just because it feels as though you need it. There is no rule that governs how many words each post should be. Of course, they will vary in length and that all depends on the content but ultimately, you need to keep it short, snappy and interesting.
Finally, the blog post should be rounded off with a conclusion of some sort. It should not end suddenly. Therefore, it could contain a call to action, inviting the customer to make a choice as to whether to purchase from you or even read further blog posts. Whatever it might be, the post has to come to a natural conclusion.
So, that is pretty much what an engaging blog post is all about. At the Freelance Writing Studio, we create hundreds of blog posts each week. It is the reason why our blog is not updated enough but we know that we are killing it when it comes to creating content for our clients and that is what matters to us!
If you are seeking content for your website, why not get in touch? We would love to discuss your requirements with you and show you just how we can help your website and business to flourish.