When our client, an outdoor gear and apparel business, approached us, they were struggling to attract new customers and generate sales. They suspected that their low Google ranking was to blame, but they didn’t know how to improve it. In this case study, we’ll share how we helped the client achieve a 93% increase in sales and a 259% jump in visitor numbers through a targeted content strategy.
The Problem: Low Visibility and Lack of Strategy
Our client was not ranking well on Google for their target keywords, which was causing low visibility and traffic to their website. They also lacked a clear content strategy, making it challenging to create engaging content that would attract visitors and encourage them to take action.
The Solution: A Targeted Content Strategy
We worked with the client to create a targeted content strategy that would address their customers’ pain points and highlight how their products could help. Our strategy included:
Keyword Research and Optimization
We conducted in-depth keyword research to identify the most relevant and high-traffic keywords for their business. We then optimised their website and content to include those keywords, which improved their search engine rankings and visibility.
Diverse Content Creation
We created a mix of blog posts, product pages, buying guides, infographics, videos, and other multimedia content to keep readers interested and coming back for more.
We included CTAs in each piece of content to encourage readers to take the next step, whether that was to sign up for the client’s email list or make a purchase.
The Results: A Significant Increase in Sales and Visitor Numbers
Our client noticed an increase in email enquiries and sales just a couple of months after implementing the content strategy. Sales increased by 42% initially. After six months, sales had increased by 93%, and visitor numbers had jumped by 259%.
It was clear to see that our client was more than impressed with the results that we had delivered. They said, Working with the Freelance Writing Studio was a game-changer for our business. Their targeted content strategy helped us attract new customers and increase sales significantly. We’re grateful for their expertise and support and would recommend them to any business looking to improve their online presence.”
A Fresh Approach
We kept the content strategy fresh and engaging by experimenting with different topics and angles. We also included elements of surprise and unpredictability, such as unexpected CTAs, with the aim of providing content that keeps readers engaged. By doing so, we were able to create a sense of excitement and anticipation for readers.
Our targeted content strategy helped our client achieve a significant increase in sales and visitor numbers. By addressing their customers’ pain points and showcasing how their products could help, we created engaging content that drove traffic and sales. We’re proud of the results we achieved for our client and look forward to helping more businesses achieve similar success in the future