Your brand must connect with customers, but consistency is critical. Don't think that different approaches to branding across various platforms is a good idea, as it's a recipe for disaster. Consistent branding builds trust, and clients value your business. It might be tempting to take a different path, but it's not advised. To ensure consistency, … Continue reading Ensuring Consistency Across All Platforms: How to Work with Your Freelance Writer
Any brand will need to tell a story. It’s about telling people who they are, where they came from and why they do what they do. They connect, resonate and entice people to take action which is a positive in the world of business. However, storytelling can be a one-way street. It simply means that … Continue reading Don’t Storytell But Storymake!
We’re living in troubled times, there is no doubt about that. Our lives have gone from 100mph to almost stopping in the space of a few months and this is particularly true if you run a business. For many businesses, the rug was pulled out from beneath their feet before they even had time to … Continue reading Finding Light During a Pandemic